Adwords Audit Template

Dealing with a ppc account in rough shape.

Adwords audit template. This easy 8 step ppc audit checklist will walk you through everything you need to do to get your pay per click advertising account in tip top shape. The following script runs through as many of the checks as possible and tries to report areas to check out first. Most existing examples are too specific to adapt for yourself and all of that effort could be in vain if you havent accounted for how complicated serps are. Is your adwords account as effective as it could be.

This adwords optimization checklist reveals low hanging fruit to quickly determine if you can improve a google ad. I was browsing through some old wordstream blog posts and noticed this one from phil kowalski about an adwords account audit checklistit seemed like most of that work could be automated using adwords scripts so i figured id give it a shot. Every ppc audit should include at least three months worth of ppc data. The problem is that ppc audits ppc audit tools and adwords audit software can be expensive and time consuming.

An audit should not be conducted within three months of making significant changes. Comprehensive adwords guides can seem useful but end up focusing too much on the technical aspects of adwords. This is an in depth framework that covers the core focus areas that. Time for a ppc audit to find and fix any costly mistakes you might be making.

To avoid overwhelm we suggest a simple adwords audit template focusing instead on identifying impactful areas of wasted spend and looking for opportunities to drive more conversions. A comprehensive ppc audit checklist takes countless hours of testing and iterating to properly create. How to conduct a google adwords audit for yours or your clients ppc accounts. Components of adwords audit template we have created a template or checklist of items that you must review in your adwords account.

Sheet1 audit objectiveaction taken do you have enought data to asses your campaigns basis the kpis set account settingsaction taken link adwords with other google properties is you accounts naming structure coherent trackingaction taken check if conversion actions have been defined veri. Thats why weve created this ppc audit checklist. You can view the template here make a copy of it and directly start making changes to it or you can download the template by clicking here. Google ads adwords account audits are essential for small businesses trying to run a top notch google ads campaign.

Not everyone can afford to hire a professional to conduct a google ads account audit.