Content Audit Template

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Content audit template. There are many reasons to undertake a content audit but the main one is to identify and qualitatively analyze your existing content. A content audit not only informs how you optimize existing content but also the content you develop in the future. The content audit process the end goal is to have a decision next to every url on your website delete redirect update or leave as it is. A content audit is an inventory of content assets that evaluates the quality of that content or measures its effectiveness.
A content audit for the purpose of seo includes a full inventory of all indexable content on a domain which is then analyzed using performance metrics from a variety of sources to determine which content to keep as is which to improve and which to remove or consolidate. What you can do with the results 1. A content audit allows you to know what content you have and what you dont have giving you the chance to fill any gaps in your messaging. Go to your google analytics account and click on behavior site content all pages.
Choose a time frame that works for you maybe the last 12 months. A 100 free google sheets template that automates a huge portion of this tedious process. What is a content audit. What is a content audit.
Our content audit gave us data from more than three years ago which i had yet to consider. Here are some specific takeaways we got from our content audit. A content audit is an inventory of content assets that evaluates the quality of that content or measures its effectiveness. Content quality audit template content strategy inc.
It also helps you identify any duplicate content repurpose and reuse content and remove or update outdated content. The tools dashboard itself gives you a lot of rich information in an easily browsed view. And of course seeing all these numbers and figures highlighted some areas where we can grab some quick wins. Using this content audit template.
Most audits use a spreadsheet to organize the data but its not the only way. Purposes of a content audit. If you despise excel for some reason no judgement you could opt for the wordpress content audit plugin. Your content audit template begins with exporting a spreadsheet from google analytics.
Depending on your goals a content audit may also include producing additional recommendations or a long lived index of content. Using this content audit template. Depending on your goals a content audit may also include producing additional recommendations or a long lived index of content. What is a content audit.
It also helps you plan your overall content strategy.