Social Media Kpi Template

Engagement is hands down the 1 area that you should be concerned with on social media.

Social media kpi template. Social media kpis for reach are a fantastic way to measure the potential of your campaigns. Social media monitoring with a kpi dashboard what is a social media metric. Social media kpis are values that measure the performance of social media marketing smm campaigns. The top 13 social media kpis.

These metrics are utilized by marketing teams to assess their efforts in all critical areas of social media based performance including engagement and advertising. I must admit right away that the youtube kpi template is too basic. Bounce rate is a valuable kpi to measure your social media traffic. But i included it to give you an idea of what are the very basic metrics you might want to keep an eye on month over month.

It is the catalyst for improvement in all of the other social media kpis well discuss. Social media kpis short for social media key performance indicators are the measurable metrics that demonstrate how successful a company is at meeting its business goals and objectives. Traffic from a google search. Social kpis come in a wide range of possibilities and its easy to get lost among all these numbers.

Last but not least in my social media kpi spreadsheet is a sheet for tracking your key performance indicators in youtube. One thing to remember is that you should set at least some social media metrics that indicate if you are turning profit. Otherwise you can reach your social media kpis and still lose money. That being said there are four main areas your social media kpis should be focusing on.

Marketers use social media monitoring software as a tool to observe activity on social platforms and gather information about how users are engaging with your brand online. This metric is a great way to quickly gauge where you stand on all your social platforms. The template includes sections for defining goals the campaign timeline the channels and types of content you will be focusing on social media influencers and other outreach options and metrics fmaor tracking performance. Use this template to manage a particular social media campaign.

Its no good having a huge following if the people connected to your company never buy anything. Specially curated and vetted these kpis are what most social media marketing managers are tracking to bring their team to the next level. Use it to determine your roi compared to other traffic sources like traffic from a twitter post vs. The lower the rate the more proof that your targeting the right audience.

On the other hand social media engagement is one of the best social media kpis you can measure. However these metrics dont mean much by themselves. I have compiled a list of 48 social media kpis key performance indicators that you can consider for your specific activities. It generally looks at the amount of shares likes and comments your social updates generate which gives you insight.